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GoW graffiti campaign hits San Fran


Loyal Xbox360fanboy reader Ali works next door to an advertising agency that handles things for Microsoft. Perhaps that has something to do with the suspicious (not to mention cool) Gears of War graffiti turning up around his block. This advertising is in the vein of the PSP graffiti campaign that got a lot of press a while back, and it makes sense given that locust are supposed to come up out of the ground. The familiar Gears logo is always accompanied by a cuddly phrase like "Humanity had a nice run." Ali snapped these pics (more after the jump) on his lunch time stroll through the streets of San Francisco, where we assume it's legal to spray paint skulls on the sidewalk. Either way, it has to be confusing for non-gamers, who undoubtedly think the stencils are part of some Rovian plot to contaminate the sewers. Have you checked the sidewalks in your town?

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Reader Comments

(Page 1)

1. that is the sweetest thing i've ever seen period.
"Humanity had a nice run."- that is Genius

Posted at 9:12PM on Oct 31st 2006 by nate 0 stars

2. Thats really cool...I wonder how (or IF) they got permission to do that

Posted at 9:17PM on Oct 31st 2006 by Tariq 0 stars

3. that is cool

Posted at 9:14PM on Oct 31st 2006 by MDK2002 0 stars

4. While I can't necessarily say why I feel this way, I find that those grafitti tags are a quite a bit more palatable than those annoying PSP "tags" that could be found around the Bay Area last year. Of course, I've since moved back to Dallas (unrelated... mostly ha) and unfortunately can't witness these first hand, so it's somewhat of a facile statement.

I wonder how many people these cryptic sentiments will rub the wrong way? It would seem quite obvious that its advertising a product to me even if I was unaware of what said product was, but I wonder if others will come to the same conclusion.

Posted at 9:34PM on Oct 31st 2006 by Intellectualdiot 0 stars

5. Remember the girls who set up the gold Mario bricks? I wonder if people will go crazy.

Posted at 11:35PM on Oct 31st 2006 by NeuralLink 0 stars

6. I like it. It's not so tastelessly obvious as Sony's advertising was. If you're not a gamer and you've never heard of Gears of War, these ads might just be some stencil graffiti about any current issue [global warming, terrorism, war, take your pick].

I'll assume that whichever ad agency Microsoft is using for these stencils actually took the time to get the city's approval for these ads and is using some kind of washable paint that will wash away within a few weeks' time. I don't think anyone would make the PSP ads' mistake after all the bad press they got for them!

Posted at 9:14PM on Oct 31st 2006 by asurroca 0 stars

7. "I like the monster under your bed has a monster under it's bed."

All the lines are pretty classic besides "save an endangered species... you" sounds too familiar...

Posted at 12:08PM on Nov 1st 2006 by Platinum Skeet 0 stars

8. Just another over-hyped game by microsoft that will suck. Perfect Dark Zero anyone?

Posted at 6:11PM on Nov 1st 2006 by Jason 0 stars

9. Where are the locations?

Posted at 2:56AM on Nov 1st 2006 by Brian 0 stars

10. I'm the one that took the pictures, they are on the corner of Battery and Pacific. But I don't know how permanent they are especially with this rain.

Posted at 5:08PM on Nov 2nd 2006 by Ali Ghotbi 0 stars

11. If you don't like it you can always make your own.

I prefer the old fashioned sticker campaigns myself.

Posted at 11:07PM on Nov 2nd 2006 by Tim Chmielewski 0 stars

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