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Epic's big GoW announcement decoded?


Here's an update on that GoW viral marketing scheme from last week. Amateur cryptologists at the Gears of War forum think they've decoded three mysterious messages from Xbox Live member "Mfenix" and come up with a date: November 12 -- presumably "Emergence Day" for the highly anticipated game. How they arrived at that conclusion is equally mysterious. Something about Ghengis Khan and a saxophone. Before you waste any mental energy on that one, keep in mind that we're still expecting a "big announcement" from Epic this week regarding the title. And now, with the seeds of hype firmly planted, Mfenix seems ready to turn things over to the rest of the marketing department. His final message says we can expect "confirmation" today.

[Thanks hyJack]

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1. Yeah, it would be a big waste of mental energy to think about this at all. When I put down a preorder at EB Games, they said November 12-15th. I could really care less if it they pick a day in that range.... no surprise. Now, if they busted out a real surprise and said that it's coming out in September, I'm all ears!

Posted at 9:13AM on Aug 3rd 2006 by Saccia 0 stars

2. Two straight days working on that code with the guys on the GoW forums... I wasted two whole days off from work figuring out what I already knew: Gears will ship sometime around when the PS3 does. *sigh*
It was fun, though pointless in the end.

Posted at 9:39AM on Aug 3rd 2006 by Riot9 0 stars

3. Word around the GoW forum is that the announcement will be made at 12 PM EST.

I guess a "BIG" announcement could be that GoW is coming out in November, but it just doesn't fit the hype surrounding the mystery. If that's what the announcement is, I'll personally be disappointed. That's not such a BIG announcement as to warrant all this craziness. Now if there was a demo coming out soon or the release date was pushed up a couple months, I think that would warrant the hype.

Posted at 9:43AM on Aug 3rd 2006 by MDB 0 stars

4. Its true November 12 is the date

http://www.gamersreports.com/news/3320/

Posted at 9:53AM on Aug 3rd 2006 by abc 0 stars

5. Yep- announcement's been made for the 12th of November according to planetXbox360 as well:

http://www.planetxbox360.com/?view=article&article=1725

No surprise there, right? That's about when everyone expected this thing to drop.

Posted at 10:17AM on Aug 3rd 2006 by KilgoreTrout XL 1 star

6. The only surprise is that date is a Sunday. What games come out on Sundays?

Posted at 10:46AM on Aug 3rd 2006 by KC 1 star

7. Nov 12 release and they moved the price up to $59.99.

Posted at 11:49AM on Aug 3rd 2006 by Puh_Fifer 1 star

8. Color me dissapointed. I was one of many who were hoping for the E3 demo tweaked for public consumption...and while I knew that was a longshot, I still expected something better than an official release date.

Posted at 12:28PM on Aug 3rd 2006 by TxdoHawk 0 stars

9. Yeah, there was a flash animation on Xbox.com about the November 12th release date. I wonder if that's the big announcement. Oddly enough, for as hyped as this game is, the realease date, dosen't feel like a BIG announcement.

Posted at 12:31PM on Aug 3rd 2006 by Duscrom 0 stars

10. I doubt we will see a Demo even close to launch. Their is so much hype that they could sell 3 million copies without blinking an eye. Why ruin that chance with a demo that people may not like? Time will tell I guess.

Posted at 6:16PM on Aug 3rd 2006 by matt b 0 stars

11. "I doubt we will see a Demo even close to launch. Their is so much hype that they could sell 3 million copies without blinking an eye. Why ruin that chance with a demo that people may not like? Time will tell I guess."

Posted at 6:16PM on Aug 3rd 2006 by matt b


Actually it has been confirmed that there is no demo coming out before the game is launched. Take a look at this thread:

http://gearsforums.epicgames.com/showthread.php?t=530731

This is some other information from that thread that I thought everyone might be interested in (the following info. is quoted from Mark Rein). The quote about the demo is also in there (number 8). Here you go:


1.) Hi Folks,

As many of you are already aware today Microsoft announced launch details for Gears of War. Here's what we know so far...

In North America Emergence Day is November 12th. What that means is November 12th is the date by which all of the stores in North America will have the game on their shelves and for which Microsoft tells us they're going to organize some cool Emergence Day event.

However to get to stores in time for that the actual game will ship on November 7th. Some stores, like EB & Gamestop, will, at their own additional expense, park their trucks at Microsoft's warehouse and start taking deliveries at midnight on the 7th in an effort to get it to their stores right away - in some cases possibly even that day or a day or two later. The big boys, like Wal*Mart and Best Buy, have too many stores and are too complex to do that so they'll ship it through their distribution centers and spinkle it into theirs stores as best they can. What Microsoft tells us is if we ship on the 7th then 12th is the safe date for when all the stores will have and that's why it will be Emergence Day. We only have solid details like this for North America at this point in time.

It’s a little different in every region around the world.

In Europe, which is a huge market for us, they ship the game to retail on Nov 17. From country to country supply chains and delivery dates of product can vary, but in general Nov 17 is Emergence Day for Europe and you’ll see the game in stores from that day forward.

For Australia/New Zealand their ship date is November 24th. Japan gets the game in December. We're waiting for details on other territories but that's what we know so far.

You can read the full announcement at:
http://www.xbox.com/en-us/community/...ergenceday.htm


2.) Quote:
Originally Posted by SarumantheWhite
Thanks mark! And kudos for not having a unified ship date and making us wait even longer.

A unified world-wide date would have meant holding the finished game another 2-2.5 weeks to organize that and neither us nor Microsoft wanted to be holding back the release or missing Thanksgiving which is a crucial time to be on store shelves for holiday purchases. We're going to be working our butts off for the next little while and we want you guys to be able to enjoy the fruit of our efforts as soon as possible. This is why I wanted to explain the difference between the ship date and Emergence Day. I think the Emergence Day date can be a little confusing. What Microsoft is telling us is that the mass consumer market, which generally shops at stores like Wal*Mart and Best Buy, needs to hear the date those consumers could be sure the game would be on store shelves. Hardcore fans might pre-order it from places like EB & Gamestop and get it a little sooner. To get Europe as soon as it is Microsoft will be pushing all the limits on European manufacturing and shipping. I know it sounds like a long time between North American and Europe but this is what happens when you have a just-in-time strategy as opposed to holding on to a finished game for a few weeks.


3.) Quote:
Originally Posted by 10k Fists
Giving people a release date that retailers have been floating around for months isn't a "BIG" announcement. You got everyone all stirred up, thinking it was going to actually BE a big announcement, when it was just a simple confirmation of what everyone expected.

Well sorry about that. To us it was a HUGE announcement and I thought you guys should be prepared that there was going to be news the following week. I was just as surprised by the MFenix stuff as you guys. If I had known that was going to happen I might not have said anything. That was not Epic's doing and we weren't notified in advance it was coming. Plus all those release dates you think you heard were complete fiction and speculation.


4.) Quote:
Originally Posted by Stealthy32
Well Mark, can you at least confirm that there will be some new media soon? Maybe a new trailer, multiplayer video, new info, Screenshots?

Probably not a new trailer. We're way to heads-down on the game to have time for that but definitely some video at some point, new info, new screen shots - for sure. The real hype for the game is just starting now


5.) Quote:
Originally Posted by Pedro7_2000
How's that!?? We didn't post a Thread saying there would be a BIG announcement. Mark should have just said NOTHING!! It would have been just as effective not to say anything, and we'd have all found out today. I mean nobody was expecting anything before the post. Instead of rewarding hard-core fans, we get abused??? Mucho Gracias EPIC!

I'm sorry you feel that way but I think an official release date is pretty darn big news! I'll tell you what. To make everyone feel a little bit better I'll drag CliffyB on to IRC for a chat sometime in the next two weeks. Maybe he'll reveal something you don't already know about the game.


6.) Quote:
Originally Posted by pahamrick
How about what the Collector's Edition will look like, Mark?

We've only seen early prototypes. I have no idea when Microsoft plans to reveal it but I'll try to find out.


7.) Quote:
Originally Posted by zerouzer2000
will gears of war be region locked??

Too early to know that.


8.) Quote:
Originally Posted by Stealthy32
Please Mark at least tell me theres a demo if you are going to do this to us

I don't see any way we could do a demo before the game comes out. We've said that before. Demos take a long time to create and polish and we can't afford to get derailled like that if we want to have the game in stores by Thanksgiving. Given a choice of the game this year or a demo this year and the game next year I'm sure every one of you would rather have the game this year because you're already planning to buy it. No idea if we'll do a demo or not after the game ships. I know we have some very cool plans (not 100% solid so too early to give any specifics) for additional downloadable so that might take a higher priority than creating a demo.


9.) Quote:
Originally Posted by TheGearsTurn
Gears of War is finished or very close to finished. The only reason it isn't hitting until November is because Microsoft needs there big gun to counter the release of the PS3. I knew this would happen. November.......bleh.

NO! That's complete nonsense. If it were going to be finished sooner we'd be releasing it sooner and we would have told you about Emergence Day a long time ago.


10.) Quote:
Originally Posted by os][ris
k, lets talk about 2k7 then

Guys, no more posts about UT here either. This is a Gears forum. You already know our official position on UT2007 (only announced on PC and PS3) and we're not going to repeat it. I hate having to ban people for off topic posts but we really want to keep this forum clean.


11.) Quote:
Originally Posted by ForgePain
Any other Great Epic Games in the holiday horizon?

Unreal Anthology - see http://www.midway.com/rxpage/mpr_4478.html


12.)
Quote:
Originally Posted by TheGearsTurn
Mark, Do you know how many multiplayer maps are going to be in Gears? Or is it still in the air?

Not sure we've finalized that yet, sorry


13.) Quote:
Originally Posted by stephanh
Please, please, pelase something in HD on XBL, please, please, please. Anytime is good. Just want to show the wife how cool this game really is. Thanks Mark for answering questions. You're a real gentleman.

I'm sure we'll do that at some point in time. You're more than welcome to the answers. It is sometimes tough to keep up with all the forum traffic (especially in the last week) but we certainly try our best.

Posted at 10:19PM on Aug 3rd 2006 by schiftya2 1 star

12. More information can be found here:

http://www.xboxic.com/news/1377

Posted at 11:02PM on Aug 3rd 2006 by schiftya2 1 star

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